Thorough label reader? You're our kind of pet parent.
So here's everything: every ingredient, every nutrient, and exactly what it's doing there.
Good for every inch of them
Sounds great, but... what's actually in my bag?
The full low-down - by recipe and by ingredient
Beef
A rich, whole-cut protein for strong muscles and lasting energy.
Chicken fat
A quality fat for energy and a healthy coat.
Cooked salmon
Extra protein plus omega-3s for skin and coat.
Cranberry
Antioxidant-rich fruit that supports urinary and immune health.
Ground flaxseed
Omega-rich fiber for healthy skin and digestion.
Kelp
A natural source of trace minerals.
Pumpkin
Gentle fiber for smooth, happy digestion.
Rice & oat flour
Wholesome, easy-to-digest carbs for steady fuel.
Spinach
Leafy greens for antioxidants and whole-body health.
Taurine
Supports a strong, healthy heart.
Spinach
Leafy greens for antioxidants and whole-body health.
Cooked salmon
Cooked salmon
Cranberry
Antioxidant-rich fruit that supports urinary and immune health.
Taurine
Supports a strong, healthy heart.
Kelp
A natural source of trace minerals.
Ground flaxseed
Omega-rich fiber for healthy skin and digestion.
Rice & oat flour
Wholesome, easy-to-digest carbs for steady fuel.
Pumpkin
Gentle fiber for smooth, happy digestion.
Chicken
Lean, whole-cut protein for strong muscles and steady energy.
Chicken fat
A quality fat for energy and a healthy coat.
Blueberries
Antioxidants that help support the immune system.
Carrots
Beta-carotene and natural crunch for whole-body health.
Coconut oil
A quality fat that supports skin, coat, and energy.
Fish oil
Extra omega-3s for a shiny coat and healthy skin.
Ground flaxseed
Omega-rich fiber for healthy skin and digestion.
Kelp
A natural source of trace minerals.
Pork liver
Nutrient-dense organ meat, naturally rich in vitamins and minerals.
Rice & oat flour
Wholesome, easy-to-digest carbs for steady fuel.
Salmon
A whole-cut protein rich in omega-3s for muscles, skin, and coat.
Spinach
Leafy greens for antioxidants and whole-body health.
Taurine
Supports a strong, healthy heart.
Turmeric
A plant with natural antioxidant properties.
Everything they need. Yes, everything.
Dogs need meals built for their bodies — and that doesn't always line up with what's good for humans. At Nourra, we select every ingredient with purpose, so our recipes are fully equipped and balanced to help your pet thrive.
And here's a little secret: that pup-perfect balance must include added vitamins and minerals.
We take every bit of nutrition we can from real, whole food. But whole food alone doesn't quite cover it all. Without specific added vitamins, your pet's needs wouldn't be fully met. Every brand does it. Most try to hide it. But we're proud of it.
We're here to give your dog the very best nutrition, and our carefully crafted vitamin blend helps us do exactly that.
What's so great about "gently baked"?
Our careful cooking process keeps your pet's food safe and shelf-stable, while preserving the natural nutrients (and flavors!) of the beautiful whole proteins and veggies we cook with.
Stuffed with filler and starches, and ground into powder.
Whole meats and produce chopped gently enough to stay visible.
High-pressure extrusion further processes the ingredients.
Gentle forming so ingredients stay fresher and more whole.
Blasted at extreme heat (300°F+), degrading natural nutrients.
Baked at low temps, killing pathogens while saving almost 99% of natural nutrients.
Sprayed with fats and synthetic nutrients to replace lost nutrition.
Packed as is — bursting with natural nutrients, aromas, and flavors.
